Streaming has dominated over the last year and studios continue to experiment with new ways to release their films. In some ways, the deal between Regal and WB feels like the studio trying to make amends, but it's also proof that the pandemic has changed the industry in a permanent way. Studios like Sony, Disney, Universal, and WB experimented with new ways of getting films in front of viewers, leading to a tense situation between studios and exhibitors that culminated in the WB controversy. That all changed when theaters were forced to close down for the majority of the year and most major studios were left with numerous high-profile films on their hands with nowhere to put them. Prior to the upending of the industry in 2020, the typical theatrical exclusivity window was around 90 days. Prior to 2020, the typical theatrical exclusivity window was 90 days. shortening the theatrical exclusivity window, with films staying in theaters for 45 days before the company makes them available on PVOD or HBO Max. According to Deadline, the studio has reached a deal with Cineworld, owner of Regal Cinemas (the second-largest theatrical chain in the world), wherein the studio will release their films solely in theaters, but it comes with a catch. has now made good on that promise (sort of). Related: Christopher Nolan's Future Explained: Will He Leave Warner Bros? The studio promised that this would be a temporary solution to the ongoing pandemic, promising a return to normal theatrical releases in 2022. Wonder Woman 1984director Patty Jenkins and its star, Gal Gadot, both scored significant compensatory plans that would make up for the lack of box office take, but many other directors and actors were left wondering if they would be able to score the same. WB's handling of the announcement was a flashpoint for criticism - the studio surprised most of their creators and performers with the announcement, sans a few they had looped in on the decision.
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